Thursday, April 14, 2011

Appeal to Pity

In Chapter 10 of the Epstein text, an Appeal to Emotion is described as "a premise that says...you should believe or do something because you feel a certain way."(Epstein, p. 191) In most instances, appeals to emotion can be infused with advertisements that have a tendency to draw tears to our eyes or make us inquisitive and pick up the phone. Perfect examples of an appeal to emotion would be the "Feed the Children" and ASPCA commercials (the one with "In the Eyes of an Angel" soundtrack). Watching those commercials usually brings a tendernes amongst our hearts and we begin to feel bad for the suffering children and abused animals; thus, inclining us to make a donation to the organization and specifically making this an appeal to pity. This appeal really stands out to me because I feel like these commercials are always coming on at the wrong times and during the wrong shows. Just recently, I was watching my favorite funny movie Rush Hour on FX and during the commercial break the ASPCA commercial came on with that somber song and it messed up my whole mood. I didn't even finish popping my popcorn or finish the movie.

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